Prime Senior Management

Meet the Team

Joel Locker

Joel Locker

CEO – CHIEF EXECUTIVE OFFICER

Ranked the #1 Homebuilder Analyst by Bloomberg in 2014, Joel has spent more than a decade building his name both on Wall Street and as a Senior Housing Analyst at FBN Securities. Since 2014, he has dedicated his time to creating an independent living model that is affordable for the middle class while still yielding the best ROI for investors.

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Greg Craft

Greg Craft

PRESIDENT OF LAND DEVELOPMENT

With more than two decades of real estate experience, Greg has served as a manager for a variety of major corporations, including Boston Market, Payless ShoeSource, and the McDonald’s Corporation. He brings an invaluable perspective to our senior living management team.

Debra-Maynard-Headshot-2

Debra Maynard

PRESIDENT OF OPERATIONS

Debra contributes more than 25 years of independent living, assisted living, and memory care experience to our team. From new construction to sales and consulting, she has worked with senior living communities in 16 states, including Georgia, Tennessee, the Carolinas, and Virginia. Her work on new construction projects brings innovation and forward-thinking concepts to the Prime Independent Living brand.

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Brett Massey

PRESIDENT OF PROJECT DEVELOPMENT

Brett Massey has over 25 years in construction management and coordination for schools, hospitals, restaurants, and multifamily developments, delivering projects both on time and on budget. Since 2009, Brett has served as housing consultant and development coordinator on 13 senior housing communities in Virginia, North Carolina, and South Carolina.

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