As the mid-2020 launch of Prime West Knoxville draws ever nearer, our vibrant new senior community is already the talk of the town.
Ever since construction began on Prime West Knoxville’s new senior living apartments, the excitement has been building – so has the media buzz!
Our President Of Operations, Debra Maynard, has been busy sharing her vision for a bold new era in senior living in West Knoxville, Tennessee. Her goal? An affordable, vibrant community focused on fun, wellness, and top-notch amenities.
“People have a mindset they have to downsize but are unaware there is a social model that can reduce isolation and provide services for an affordable cost and improve their lifestyles,” Debra told Senior Living News. “When we can get people engaged and meet others who made that choice, the residents are our greatest sales tool.”
Debra, who brings more than 25 years of independent living, assisted living, and memory care expertise to Prime, also outlined her dream of building an abundant, inclusive community in a podcast interview with the publication.
“We’re looking to create something different,” she told the Senior Housing News podcast Transform. “We offer meals and high-functioning activities. We have a putting green and are adding pickleball. We want to build communities where active people find engagement and something to do.”
When technology company Wellzesta took a deep dive into Prime, they found that our altruistic approach to marketing led to great recipient engagement.
Rather than concentrate on the hard sell, an email campaign provides potential residents with useful content relevant to their lives, complemented by interesting insights to the community. This helps generate the kind of positive buzz Prime needs without having to pass the increased costs on to the residents.
Stop by Prime West Knoxville any Tuesday for FREE coffee and snacks with our team! You’ll find us at 1932 Falling Waters Rd, Knoxville, TN 37922.